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#Mailing lists for free by zip code how to
#Mailing lists for free by zip code full

A Georgia consultant paid approximately $.12 per name for a business mailing list.To better understand the cost of purchase a mailing list, take a look at actual prices paid by customers nationwide: The total cost for an order with around 5,000 names (including obtaining a list, designing marketing materials, postage/mailing, and fulfillment) is approximately $2,500 to $5,000.For business mailing lists, the CPM is around $150 to $350 ($.15 to $.35 per name).For a consumer mailing list, expect a CPM cost of around $50 to $200 ($.05 to $.20 per name).The cost to buy a mailing list is typically based upon the cost per thousand impressions (CPM), although you can also evaluate it on a cost per name basis.

#Mailing lists for free by zip code full

A few brokers are full service companies that handle everything from design to mailing to data management.

Because they are essentially "go-between" entities that match list owners with those who want to buy mailing lists, most list providers don't deal with the actual mailing of materials.

List brokers are just middlemen: Although you purchase a mailing list from a broker, it most likely came from a list owner that holds information on millions of contacts.

Lists filtered by multiple, specific criteria, while pricier, should provide a better return on investment (ROI). Extremely inexpensive lists are likely to be out of date or poor quality. With mailing lists for marketing, like most things, you get what you pay for.

List quality: The success of your campaign is highly dependent upon having a good list.

Other things to keep in mind when buying mailing lists include: You can further narrow down a business mailing list by using selects that include number of employees and annual revenue.Ĭompiled from phone directories, birth certificates, and other sources, consumer mailing lists can be narrowed down by using selects like credit rating and household income. Consumer list: For a more targeted (and successful) direct marketing campaign, you'll probably want to narrow down your list to include either businesses or consumers (though most brokers can provide both).īusiness to business mailing lists are put together from data sources such as business directories and government agencies. As a result, you can expect a greater response rate from mail sent to these customers.īusiness list vs. Response lists, on the other hand, are comprised of people who have previously responded to direct mail requests or given permission for companies to contact them. The contacts on a compiled list did not necessarily respond to previous direct mail requests, and response rates for these lists are generally lower. Response list: Compiled mailing lists, also known as "cold lists," are culled from databases with consumer and business information obtained from numerous sources.

It's cheaper, on average, to rent a mailing list, and some companies only allow you to rent mailing lists.Ĭompiled list vs. More common, however, is mailing list rental, in which you pay for one-time access to a list or unlimited access within a specified time period.

Renting: Buying a mailing list means that you own the list, can use it as many times as you want, and are responsible for keeping it up to date. The following criteria can help you develop a starting point.īuying vs. An Overview of Mailing Lists #īefore you purchase mailing lists, you should have a basic idea of what type of list you need.

#Mailing lists for free by zip code how to

This buying guide explains how to do just that and also offers general pricing information for buying mailing lists. Due to significant variations between direct mail lists and mailing list services, however, it's vital that you understand how to find the one that's right for your campaign. But, if you either don't possess a quality contact list or you want to grab the attention of new customers, it makes sense to buy a mailing list.

Use Our Free Service and Find Mailing List Brokers Near YouĬ note: Need a mailing list broker at an affordable price? Fill out the 30 second questionnaire below and our mailing list broker partners will send you free price quotes.Ī direct mail marketing campaign is an excellent way to promote your business.